There is no doubt that social media has taken the online world by storm. Today, the various social media platforms not only provide an avenue for communicating with family and friends but are also important marketing tools for businesses. Regardless of how small or big your dental practice is, you will miss out on amazing opportunities for growth in case you do not take advantage of the power of social media. By developing the right strategy for your social media marketing campaign, you will increase your visibility and pass impactful messages to the ever-burgeoning online audience. Here are some ideas on how to use social media outlets to grow your dental practice.
Create Visibility to Attract New Patients
Just like other online marketing campaigns, social media marketing relies heavily on online visibility. Through ads, dentists will be able to create a bigger audience for their social media pages and accounts. This will not only help to attract new patients but also keep advertising costs down. Creating visibility as well as developing engaging content to go with it will ensure that your message gains acceptance among various online communities.
Develop a Culture That Will Increase Patient Loyalty
Besides attracting new patients, you will also need to retain existing clients. To do this, you will have to go beyond traditional marketing techniques. This will involve making use of dynamic content, online connections and projecting an image of a transparent and honest dental practice. Part of this will include creating the impression of a leader in dental services; one who listens, cares and is human. Promotions, contests and offers may also help to create value and increase patient loyalty.
If you want to have a successful social media marketing campaign, you should come across as human. Both potential and current patients should see you as a dental expert who treats people rather than teeth. Since social media makes it easy for people to communicate with each other, you should establish and maintain two-way communication with your audience. This will allow patients to ask questions and give suggestions as well as give you the opportunity to respond.
In the past, businesses relied on word of mouth advertising to spread their marketing messages. Today, when a Facebook user interacts with your page in any way, their friends will be able to see such activities. Having an active Facebook page for your practice will not only offer free advertising for you but will also make it easy for your patients to recommend you to their friends by simply providing a link to the page.
Once your dental social media marketing campaign has kicked off, you will have to ensure consistency. This is the only way through which you will use social media outlets to build new networks. Consistency means developing quality and reliable content for all your social media sites on a regular basis. It also means ensuring that your messages, both text and visual, are in line with the online brand you have built.
Keep It Short
Studies show that most online users have a short concentration span. As such, you will have to keep your content short if you are to capture their attention and pass your message. Whether it is root canals, implants, braces or teeth whitening, being brief will ensure that you do not run out of content to post.
Add Visual Content
With the short concentration span of online users, visual content will help you to communicate your message effectively. Your dental practice can make use of relevant images and videos to ensure that the message is more appealing. Animated videos and GIFs are great ways to capture the attention of many social media users.
To distinguish your dental practice, you can consider adding some fun to the marketing campaign or doing the unexpected. You can also focus on the superior dental services, convenience and satisfaction you offer patients.
To create a message that resonates with your target audience, you will need to identify the most suitable and effective marketing technique. Since your busy schedule as a dental expert will not allow you to learn the necessary social media marketing skills, you should consider working with an experienced dental marketing expert.